A backlink is a link that leads to another website and from another website. Backlinks affect the page’s position in search engines. Currently, Google claims that the impact is much smaller than it was a decade ago, but SEO specialists still believe that it still affects the visibility of the page. Search engines have over a hundred ranking factors, one of them is backlink. Remember to get natural backlinks. The quality of links is of great importance. Often, one very good link has more weight than hundreds of weak ones.
Avoid all kinds of link farms, link catalogs, purchased backlinks, and link exchange networks. Obtaining links naturally is done by placing good quality content on the page. Thanks to this content, there is a chance that another blog owner will be interested in placing a link back to your article on your site. Thanks to this, the WWW network grows, creating high quality content.
Plugins and widgets are available on CMS pages that aggregate inbound links, in WordPress you can run a widget that displays links to other websites. It is also worth familiarizing yourself with the offer of programs for monitoring backlinks such as Ahrefs or Majestic.