Did you know that about 55% per cent of companies carry out UX tests?
The remaining 45% are not interested in activities related to the UX project. This is a fairly low ratio, given that most companies claim to be pro-consumer oriented and care for UX. User Experience is today the cornerstone of business success. Most bad decisions affecting bad user experience are financially impacting business operations. Understanding the values of UX tests and paying attention to them during the planning and design stage of a website allows you to avoid problems that would arise in the future. Thanks to this, we will definitely save a lot of time and money in the long run.
We wondered which aspects and elements of the UX design are the most important when designing a website? Is the appearance of the website more important for the customer, or maybe the ease, even intuitiveness of using the site. Keep in mind that when designing a website, a team of designers, programmers, and SEO specialists have different goals, often mutually exclusive. We have found that in this situation UX designer has priority in the design, thanks to which we avoid mistakes at the design analysis stage. Ultimately, the user will assess whether he will want to return to our site or not.
Did you know that over 88% of users don’t come back after one bad experience?
This is a huge number of users potentially lost due to poor experience. A bad experience can translate into real financial losses because, according to research at Stanford University, more than 46 per cent of users consider a website as an indicator of the company’s credibility. If the site, regardless of whether it is an information page or an e-commerce site, has errors related to the UX project, it can affect the negative image of the company. On the other hand, this is very good information for us because we can quickly examine the UX of our site and take corrective steps to remove errors.
We’ll provide some simple tips to improve your website’s UX design. Thanks to this, it should increase the number of visits and trust on the website.
An important element of UX is to create a consistent marketing concept for the brand. Research shows that a coherent brand concept and effective management allows you to increase revenues by more than 20%. Currently, all major brands treat the internet as the most important medium for contacting potential customers. Therefore, they care for a consistent identity on all platforms and devices. Such activities generate more engaged users.
The impact of the UX project on design in web projects is particularly evident on e-commerce platforms, where the user has several decision stages to go through.
What should the process of creating an online store look like?
Of course, the above points represent a project perfectly developed for UX. As a rule, however, customers either decide to significantly differentiate their approaches or minimize them, leaving it for later. Leaving UX for later usually leads to a significant increase in the cost of the project. Finding and fixing errors at the stage of project analysis costs PLN 5, fixing a mistake in a project that is already functioning will be hundreds of zlotys if not thousands. That is why UX is currently the most important element in website design.